Logo Color Schemes
Analogous
This Subway logo uses the analogous colors of green, yellow, and white. I think the company probably chose these colors because it makes the logo look very coordinated and organized. Also, I think these colors would really get you in the mood for eating at this food chain.
This BP logo uses the analogous colors of green, lime, and yellow. I think the company chose these colors because they are very vibrant, and will make you feel much more energetic and willing to go to a place like this.
Complementary

Chili's logo uses the complementary colors of green and red. I believe they would have chose to use these colors because they look very good together, and help each other stand out. These colors will result in the company standing out in a certain area. These colors are bold and will welcome you into the store, which is what the owners are looking to do.Warm

McDonald's logo uses the warm colors of red and yellow. I believe they chose these colors because they actually increase your appetite scientifically. This will result in you wanting to go to their store and buy their products.
The Lay's logo also uses the warm color scheme of red, yellow, and orange. These colors were probably chosen because they look very clean together, which will thus help them sell their products very easily based off simply the look of the logo.
Cool

Aquafina chose to use blue as a cool color. I believe they probably chose this color because it is a very refreshing color. Since they are a water company, this will make it much easier to sell their product.
Monochromatic

Animal planet chose to use different shades of green for their color scheme. They probably chose these colors because it makes the logo look very clean, and also will help remind their customers of life.

A&M's logo uses multiple shades of brown for their color scheme. The company probably chose these colors because they look very good together, and will help remind their buyers of their product, root beer.
Triad Colors



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