Josh Burton's ecomm blog

Pre-Production For this project, we were separated into groups and were told we had to either recreate a real music video, or create our own from scratch. Our group decided we would recreate a music video for our project. For our song, we decided to go with "Bet on it" from High School Musical 2. In this video, the actor starts out a little troubled, and ends in a very confident and defiant mood. Our group wanted to help recreate this change of mood in our music video. To start the process of making this video, we had to complete our pre-production work. This was by far the most work we've had to do in pre-production for any of our videos. We had to make a beat sheet, which showed what was going on in each individual clip, as well as the length of the clips. We also had to storyboard, and show the mood of the music video in the beginning, middle, and end. Our group was very productive in pre-production, and finished as quick as we could so we could get right in to film

Pre Production To start this project, we had to pick ten quotes from online or ourselves. I decided to mainly do quotes that are motivating and inspirational. After that, we went on to dafont.com and started downloading different fonts that we liked. I chose a few generic fonts that could be used for the larger chunks of text that I didn't want to emphasize. Then I chose some more bold and creative fonts for some of the specific words I would be using in my designs. After I chose my fonts, I started to work on my four designs. Once I had started my designs, I ended up downloading a few other fonts that fit my current idea better.  Production During this project, I definitely improved my skills in illustrator. I learned how to effectively pair fonts. Also, I improved a lot with the pen tool. I was able to trace a few images to create graphics, as well as edit a few fonts. I also learned that if you add a stroke to your text, you can add some dimension or make it bolder than