Josh Burton's ecomm blog

Typography Overview In this project, we were approached with the task of creating a project to show different terms of typography by using Adobe Illustrator. Before we started, we were given some basic knowledge about typography. This included different fonts, and parts of letters. We were then able to use some of our prior knowledge about Adobe Illustrator to create a name line to show our newfound knowledge. This project once again I believe was a very good stepping stone in my knowledge and I think it will be very useful in the future. What I learned For this project, we started off by writing our names and sizing it appropriately, and then making three lines to represent the general height of different parts of the letters. We then labeled different parts of our name with words and arrows. Once again, the command "Option-Drag" was very useful, as it helped us copy and paste our labels easily. After we had labeled at least ten parts of our name, we tweaked the l...

Logo Color Schemes Analogous This Subway logo uses the analogous colors of green, yellow, and white. I think the company probably chose these colors because it makes the logo look very coordinated and organized. Also, I think these colors would really get you in the mood for eating at this food chain. This BP logo uses the analogous colors of green, lime, and yellow. I think the company chose these colors because they are very vibrant, and will make you feel much more energetic and willing to go to a place like this. Complementary This Fanta logo uses the complementary colors of orange and blue. I think this company chose to use these colors because they really stand out. When you are walking through a store, they will be very easy to notice, which will make them much easier to sell. Chili's logo uses the complementary colors of green and red. I believe they would have chose to use these colors because they look very good together, a...

Color Wheel Project Overview During this project, we worked with Adobe Illustrator to create a color wheel. Beforehand, we were taught a little bit about the color wheel and program we would be working with, but since this was our very first time working with Adobe Illustrator, we had to do a lot of experimenting with the different tools. This project as a whole was a very good learning experience for me. It really helped me test the waters for a brand new program. As a whole I think this project will really help me in future projects, and it was a good way to start off our journey. My final design How We Did it During this assignment, we started off by making a big circle with multiple triangles imbedded in them by using the different shape tools. After that, we used the ellipse tool to create three circles that represented the primary colors. We then made squares and triangles that would represent the secondary and tertiary colors respectively. This whole process was ...