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Logo Project

The Process

During this project, we were tasked with making our own logo on Adobe Illustrator. However, there was a long process we had to undergo before we even got on Adobe Illustrator. We started off by creating a few rough sketches in our sketchbooks. We came up with a few ideas for shapes, colors, and fonts we might want to use in our logo, but for the most part we were just focused on getting some ideas down on paper. After that, we gathered a few of our best designs, and decided which one we wanted to work with on the computer. After we did this, we started experimenting with our idea in black and white. Once we had come up with a few variations of our design, we started to try out different colors for our logos. Lastly, we chose one of the designs we had made with color, and tweaked it a little bit until we were satisfied. After this was done, we had finally come up with our own logo!

My Final Design

For our logos, we had to take in account what different colors, fonts, and shapes might make people think about our logo. Therefore, we had to chose these aspects of our logo very carefully. In my design, I decided to use grey and blue for the colors of my logo. These colors can both represent professionalism. I also thought these colors complimented each other, and although they were not the most contrasting colors, I still thought they helped to create a very polished logo. After that, I had to choose what font I would want to use for my logo. In the end, I decided to go with a bold, san-serif font. The font I chose helped the letters stand out more than they would've with a thinner font, and also made the logo look a little more masculine. Lastly, in my final logo I decided to use a square with rounded corners. Squares are a shape that can symbolize stability, unity, and progress, which I thought would be pretty much perfect for the design and image I wanted to create. I decided to round the corners on the square because it helped the logo look a little friendlier, and almost portrayed a circle, which brought a lot of other meanings to my logo. As a whole, I think these aspects of my design really helped to make it better, and I am very satisfied with how my final product turned out.

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